The right choice of nonprofit management software sets the stage for higher levels of donor retention and overall fundraising success.
Raiser’s Edge NXT vs Salesforce
The new cloud-based Blackbaud Raiser’s Edge NXT and the latest version of the Salesforce Nonprofit Success Pack are leading software in the nonprofit sector. No matter which platform an organization depends on to support daily operations, automated data importing for raisers edge allows for a successful Salesforce Blackbaud integration.
Benefits of Raiser’s Edge NXT For Nonprofits
Raiser’s Edge by Blackbaud is a software platform purpose-built for charities and not-for-profit groups. Blackbaud has specialized in donor relationship management for over 30 years. The latest version of this nonprofit donor management software, Raiser’s Edge NXT, provides organizations with essential donor management capabilities right out of the box.
An organization can expect to find everything necessary to solicit, accept, and track donations and engage with supporters in The Raiser’s Edge NXT. This software empowers organization leaders, staff, and volunteers to make support lists and sort constituents for targeted outreach via direct mail, email, or social media.
The suite of fundraising and outreach tools available from Blackbaud is sufficient for mid-sized to large nonprofit organizations. Although this updated, cloud-based version is intended to compete with Salesforce NPSP, some organizations find this platform falls short in terms of tracking donor engagement across new social media platforms and tracking volunteer participation.
Why Salesforce NPSP Is Beneficial
The open-source software community had made strides in tailoring the powerful features of the Salesforce customer relationship management platform for nonprofit use. Many commercial utilities have been retooled for use by charities and other 501(c)(3) tax-exempt organizations. The software core remains the same and shines when it comes to next-generation donor engagement tracking and orchestrating effective volunteer programs.
Salesforce may require a longer and more involved integration period, but the affordability of the platform makes it the de facto choice of budget-conscious organizations seeking a primary donor management platform. Whereas a single- or multi-user license for Raiser’s Edge NXT can cost several thousand dollars, each licensed user of Salesforce pays just $36 per month and The Power of Us program provides each organization with 10 built-in subscriptions.
Some nonprofits start out using Salesforce NPSP because of the low licensing fees. Although this open-source platform now offers new adopters the benefit of over 15 years of development in the context of practical applications for charities and not-for-profit causes, Salesforce for Nonprofits is only about half the age of Raiser’s Edge. An organization that started out using Raiser’s Edge may want to integrate Salesforce to take advantage of its unique features, while growing groups may want to eventually combine industry-defining Raiser’s Edge NXT with the Salesforce NPSP.
Conclusion | Raiser’s Edge NXT vs Salesforce
This open-source platform benefits from over 15 years of utility development in the nonprofit community but is still not as established as Blackbaud, which has specialized in nonprofit donor data for over thirty years. Integrating these platforms empowers an organization to make the most of the built-in flexibility and up-to-date features of Salesforce and the nonprofit-specific features of Raiser’s Edge NXT.
