With the current circumstance and the negative impact of the pandemic on businesses, entrepreneurs want to increase their brand awareness to gain more clients. But, how?
How Discounts and Giveaways Boost Brand Awareness
Small discounts and giveaways to promote your business are an effective method to boost brand awareness. Who doesn’t want a discount offer, especially for a product or service that you need? Consumers want to save some bucks, and business owners know about this. That’s why they produce exciting coupons for their services and discounts for their products.
It’s undeniable how these discounts and offers have been a successful method to boost brand awareness and increase sales. If you are new to the market, you have to be familiar with the power of discounts and giveaways.
Referral Points
Most businesses, even a laundry service company, uses referral points. They offer discounts with a particular condition– their client or customer should refer their friends to have your product or service for them to have a discount. It works pretty well. Your customers can save while you gain more consumers.
Thus, use the ‘refer a friend’ method for your business. It will entice your clients to advertise your business more, and you will gain more awareness which leads to an increase in your sales.
Loyalty Reward Programs
Another reason why businesses give out discount offers or reward programs because it helps retain and return customers. If you incorporate a loyalty reward program in your business, it will win your consumers’ interest.
Some businesses reward their customers who can make a given amount of purchase. Meanwhile, companies that offer services, such as laundry service, reward their customers after they have availed their services a certain number of times. Some laundry businesses give free services every load after their customers have acquired their service five times.
If you want, you can have a special discount on customers such as cashback points. It’s up to you how you will entice your customers and make them loyal.
Offer Discounts or Coupons to Customers for their Reviews
A customer’s feedback has always been important for businesses. But, how can you entice them to leave a review for you? Well, it’s best if you can make leaving feedback about your product or service more interesting. You can give out a coupon once they left a valuable review for your product or service.
These discounts or coupons will entice them to respond to your surveys and reviews more. Aside from having brand awareness, you will have an idea which of your products or services they like or not. It will give you an idea of making a more informed decision and improving your products and services.
Offer Coupons upon Sign Up
Another exciting way to invite your prospective clients to exclusively sign-up for newsletters or email alerts is by offering coupons if you have a business website. Your target audience will indeed sign up for your email newsletter if they receive a 10% off or $5 discount on their next purchase.
It’s essential to have your customers updated regularly about your deals, service or product offers, and other exciting news about your business. Giving them regular updates will tempt them to buy more. Thus, your business will not only be known, but it will also increase its sales.
Host Giveaways
Lastly, hosting giveaways will increase brand visibility and awareness. People will become more familiar with the services or products you offer. Engage with your customers through hosting giveaways.
All you have to do is explain the mechanism of how they can join and make their entry. Pick a winner. Hosting giveaways will entice your audience to learn more about your brand and the prizes you give. Build a long-term relationship with your customers through giveaways.
You have to be creative in giving out discounts and giveaways to ensure that your clients will delight and appreciate it. Today, most clients will post the deals and giveaways they receive on social media– and that’s an extra way to boost your brand awareness.
What are you waiting for? Make your discount strategies or host exciting giveaways. Do it smartly and watch your business gain recognition and sales skyrocket.
