The Indian 3D animation industry continues to increase its growth and generate some of the largest revenue figures this entertainment business has ever seen. 3D animation in India started gaining acceptance among the people almost five to six years back and continues to rub shoulders with its global counterparts.
The animation industry is dominated by outsourced work from international studios and film projects. The domestic contribution has been a relatively recent escalation for the industry. It has been only five years since the optimum demand for animation took a fivefold increase.
3D Animation and its Relevance in 2020
In the demand for animation content over television and digital media platforms that in turn increased the channel revenue as well as the employment drive for animators.
- With improved accessibility of technology, animation has become available to the masses of all ages and social backgrounds; and it has become one of the fastest-growing industries in India.
- The statistics reflect the huge growth of the animation industry in comparison to other industries.
- In the year 2019 alone, the animation industry made over 25 billion USD.
- The global animation industry is more than 300 billion USD when it was checked last.
- The sold-out movie theatres for 3D animated films speak volumes for the demand and potential of this industry.
Reasons for Growth of 3D Animation
The animation is one of the handfuls of industries other than IT and online marketing which has seen such robust growth.
Huge Prospect and Demand:
- The big prospects offered by this industry are the biggest reason for its growth.
- With more studios and job opportunities, people have been drawn towards joining the best institute for animation and getting a good-paying job.
- Although the animation industry is growing at such a steady pace; there is still a huge demand and supply gap in this field. There are 25% more vacancies than there should be 3D animators. That simply means that there are more job vacancies than there are 3D animators.
Technology Advancement:
- The constant development of new 3D animation software and technologies has been a major factor in driving the solid growth for 3D content creation. Autodesk Maya, Adobe Premiere, Motion Builder, Autodesk 3dsmax, etc. are some examples of modern 3D animation software.
- The advancement of technology would go hand in hand with the advancement of science. As science keeps getting bigger and better, so does the equipment and tools in the hands of an animator. Some films like Avengers: Endgame and Frozen 2 are classic examples of what good animation can do.
Big Investments:
- The first rule of investment is estimating the ROI. Well, with billion-dollar hits, the animation industry has been the golden eye for receiving investments. In the past few years, companies and businesses from all sectors have started investing in animation production studios making them an even bigger venture.
How did Outsourcing Help in Growth of Animation?
India has become an influential hub for outsourced animation production services. A large number of international studios have set up their production centres in India where they recruit talented Indian animators. Most outsourcing jobs come from Hollywood films and Television show production. Films like Avatar, Interstellar, Skyfall and even parts of Marvel films were done by Indian animators.
- Indians have an inclination towards creative arts and the North American and European Directors want that to reflect in their animated scenes.
- India’s vast outsourcing industry, which is worth billions now, has been a lucrative factor.
- India has some world-class animation studios, takes Hi-tech Animation’s production studio for example. Not only do they produce their own content but take up projects from a lot of national and international clients.
- Cost-efficient labour and high skilled animators make India the hub of outsourced talent.
What is the Future? 3D Animation
Without a doubt, the animation industry will continue to make history and create a bigger mark for itself in the years to come. As we continue to see animation slowly taking over the entertainment industry, we also need to understand how profiting it really is.
Not only is animation creating millions of jobs in 3D animation in India but it is also giving an opportunity for creative minds to have a career when they can literally create cartoons for a living.
