When walking through the retail aisles, it takes shoppers only a few seconds to form a decision about a product. While some products look amazing, others don’t. In the same way, some shampoos have feminine packaging, while others have a masculine. It’s remarkable to understand how customers form these judgments irrespective of whether or not they have actually tried the product. All these judgments are based on implicit associations. Meaning, automatically having an abrupt but striking realization about a product.
Gift Boxes Design
To help you design successful custom made gift boxes, here The Legacy Printing has shared two inspiring packaging insights. Check out how brands can use implicit associations to sway what people think about a product and ultimately persuade customers to put their product in the cart.
In the world of packaging, each colour has a different meaning. This can prove helpful in choosing a colour palette that motivates the target audience to purchase a product. For example, you will be amazed to know that the packages of toothpaste, toilet paper, and other cleaning solutions usually come in blue and white shades. Ever wondered why? In western countries, these hues are associated with cleanliness. For this reason, they are frequently incorporated in cleaning solutions’ packages.
In contrast, yellow and red pave way for convenience, pleasure, and succulence. This makes it an ideal fit for snack packaging. Green, however, represents health, so it’s well suited for organic and natural foods. If you alter the colour and saturation, it will change its meaning forever. The more intense a colour, the more positive your product will be perceived. Something that is often preferred.
Sure, the meaning of a hue depends on the context. For instance, black is often associated with grief and malevolence. But this doesn’t make it the best option for your traditional breakfast cereal packaging. However, black also denotes power. So tech firms happily embrace the colour because it represents high-quality and luxuriousness. Take Apple, for example. The California–based tech giant dropped its signature white in favour of stylish black when it launched the iPhone.
Of course, 85% of the customers buy products based on colour. But there is much more to packages than what meets the eye. There is sensory texture. The way a product packaging feels in your hands can tell a lot about the quality of the product.
Custom gift boxes are a prominent example of a superior packaging texture. You can use silky and smooth packaging materials to carve a traditional feminine brand’s packaging. Now leverage alternate materials to craft a packaging solution that is aimed at men. To test it out, share the boxes with a small group of people and see if they make sense to them.
At present, different brands of natural crisps are gaining popularity among people. But one of the greatest challenges was to distinguish them from the not-so-healthy crisps. The solution to this problem was pretty simple. Many brands started using matte bags to package their crisps, instead of the shiny bags that represent unhealthy snacks.
The above-illustrated examples show how small things can make a profound impact on packaging design. Nevertheless, one shouldn’t just keep on guessing the associations; they should also use different methods to gauge them in the most eloquent way. This will help brands pick the best solution to wrap their products. More importantly, it will reflect that you put your money where your mouth is. write for us more about movies at here.